Colgate Announces 20% Dividend Increase...Effective 2nd Quarter 2010, Board Authorizes New 40 Million Share Repurchase Program

New York, New York, February 4, 2010...Reflecting the Company's positive outlook, the Board of Directors of Colgate-Palmolive Company today increased the ongoing quarterly common stock cash dividend by 20%.  The increase will be effective as of the second quarter, 2010.  The new rate of $.53 per share is up from $.44.  The Board declared that the second quarter dividend is to be paid on May 14, 2010 to shareholders of record as of April 26, 2010.  On an annual basis, the new dividend rate is $2.03 vs. $1.72 per share previously.  The Company has paid uninterrupted dividends on its common stock since 1895.